After running an online store for a year and a half, Beth got an itch to make her vintage dreams a little more...tangible. At the time, images of a brick-and-mortar store began to flood her mind, but it was a bit beyond her financial reach at time. So what was a girl to do? Well, meet in the middle, of course: the mobile middle.

So she and her husband trolled the local Craigslist ads for a couple months, finally finding a 1960 Holly trailer with good bones! It wasn't necessarily love at first sight, but as soon as Beth stepped through the trailer's screen door, she knew this was the baby she'd been looking for, and they towed her home the next day.

Five months of labor and love after that, Holly emerged from the paint fumes and particle board with a new lease on life as St. Louis' first mobile vintage store, making her debut July 14, 2012, at the Indie Craft Revolution show.

Since then, she's been hitting the streets of the Gateway City and is excited to give vintage-lovers the opportunity to spend time with her in several ways:


Shopping Parties!

Want to have all your favorite gals over for a night of shopping? We can do that! Book Holly to come to your home stocked with vintage goods for you and your guests to peruse! Perfect for birthday parties, bachelorette parties or any other get-together where you want to spread some vintage love. Contact us for more details!


Outdoor Events

We love supporting the local community and are always looking for new and exciting craft shows, fashion shows and the like where we can drop hitch and spread vintage cheer! If you'd like us to be a vendor at your event, just let us know! To find out where Holly will be set up for shopping, head over to the Events page!


Rent Holly!

Are you a photographer looking for the perfect 16-foot prop? A maker wanting to showcase your goods? Or maybe you're getting married in the middle of nowhere and need a place for you and your girls to get ready in style? Holly is happy to lend herself to such occasions. Just shoot us an email to find out more about hourly rates!


Host a Vintage Picnic!

A new addition to our repertoire this year, make those birthday parties, bridal showers, baby showers, rehearsal dinners and bachelorette parties even more special with a Parsimonia Picnic! We will pack up a delicious picnic with food and drink from local eateries and set up a vintage-style outdoor lounge that will have you wishing for endless shady afternoons and summer nights! Holly can also be stocked with goodies for a shopping break between lunch or dinner and dessert. contact us for more information!

3194 S. Grand Blvd.
Saint Louis, MO 63118

Copyright Parsimonia. All Rights Reserved.

p: (314) 659-8467

  • Monday: 11am6pm
  • Tuesday: Closed
  • Wednesday: 11am6pm
  • Thursday: 11am6pm
  • Friday: 11am6pm
  • Saturday: 11am6pm
  • Sunday: 12pm5pm