Hi 👋 there! My name is Beth, and I’m the founder and co-owner of our little vintage-lovin’ shop here on @southgrandstl. If you’ve popped in for the first time the past 2.5 years, you’ve most likely NOT seen me. 😂 In that time I opened and closed a little kitchen shop called @lemongemstl; I also had a tiny human who’s now almost 2 and keeps me ON MY TOES. ..... Luckily (& SO gratefully) my gals Adrienne & Tori have been woman-ing the shop in that time (& have kicked ass doing it!), and as we team-huddled about how we wanted to transition our feed this year, we thought it might be fun for y’all to get to know us and our own vintage style journeys a little more. And maybe something we share might resonate with you; maybe it won’t and you’ll scroll on by. But regardless, we’d like to give it a shot and see what kinds of conversations we might have! ..... I volunteered as tribute first, so here’s a snippet about this photo I took a few weeks back in my house when I was feelin’ what I was wearing that day: First, melding my vintage wardrobe with having a toddler has been way more difficult than I thought! Pre-baby I mostly wore fitted-waist dresses and skirts, but now those don’t give me as much mobility as I need to literally be on the floor with my daughter. So this winter I’ve lived off a basic black shirt & pants situation topped with all kinds of vintage sweaters. And the pants thing is TOUGH. I really hate wearing them, mostly because it’s difficult to find ones that fit the proportions of my curvy bottom half (that’s a whole other post!). But, back to sweaters: there were LOTS I found these past few months that I loved, but in colors I know by now just don’t suit my skin tone. After many decades, I’ve finally accepted that jewel tones are my best friends, and while it means I have to pass on some pieces I’d really LOVE to have in my closet, it DOES make shopping a bit simpler by keeping what I buy within certain color choices. ..... So, that’s a little about me! I’d love to know: What’s something you’ve learned (or want to learn!) about your own style choices?

A good bag 👜 can handle anything Monday throws your way. Thanks to @samayoa.m for the snapshot 📸! 💕

Our two new ladies need names! Comment below with your suggestion ... here’s a little dialogue to get your wheels turning! 🥰 ... 👒 Lovely day for a stroll, don’t you think [xxx]?” ... 🕶 “Oh yes, [xxx], let’s do. I’m desperate for a little window shopping!” ... Come snag some sunshine ☀️ on @southgrandstl today! See ya at noon, babes. 😘

Something old, something new. Come find a little somethin’ for you! ✨😉💋

High tea 🍵 at The Savoy? Or a shopping 🛍️ trip on Fifth Avenue in the '50s? Which would you choose?!

The number one tip we can give you for finding vintage that fits your body type? Know your measurements!⁠⠀ ⁠⠀ We put the bust, waist and hip measurements on each piece in the shop so that you have a starting point for a successful foray in and out of the fitting room, BUT, because most of the clothing industry only puts sizing in terms of S/M/L or 4, 8, 14 (etc.), most women walk in not knowing any of their numbers (and who can blame them?!).⁠⠀ ⁠⠀ SO, we thought we'd put together a quick three-part post series over the next few weeks that talks about how you can take some tailor's tape and get to know your body better, and tonight we start with: your bust.⁠⠀ ⁠⠀ -----⁠⠀ ⁠⠀ To get accurate measurements, there are two things you must do: Start in your skivvies and always keep the tailor’s tape parallel to the floor.⁠⠀ ⁠⠀ To measure your bust, take the beginning of the tape in one hand and, with your other hand, grab the tape and bring it around your back at chest level. Bring the two ends together at the fullest part of your chest. The number at which the two ends meet is your bust size.⁠⠀ ⁠⠀ For this last part (and this will go for ALL three measurements!): No need to pull the tape tighter and tighter to get a smaller number. You're lovely the way you are.⁠ 😘💕⠀ ⁠⠀ * Side note: You can find tailor's tape at most local craft/fabric stores.⠀ ⠀ * No, you’re not crazy. We did a post about this last week, too. Just decided on a new graphic, because we can. #smallbizlife

Our favorite cropped cardigan is included in our winter sale! Lots of hues for you at 25% off, sizes S-XL! 💕✨❄️

Wherever you're going, can we come, too?! 😍🚋 #parsimoniapretty⁠ ⁠ Repost by @red_velvet_pinup⁠ ⁠ "Definitely some wanderlust going on."⁠ ⁠ Photographer: @andyw570⁠ Dress and gloves: @shopparsimonia⁠ ⁠

Our annual winter sale is here! Now thru Jan. 25, all wool skirts, wool dresses, wool blazers, winter hats, winter gloves, winter scarves, sweaters & coats are 25% off! See you til 6pm, loves!

Our annual winter sale is here! Now thru Jan. 25, all wool skirts, wool dresses, wool blazers, winter hats, winter gloves, winter scarves, sweaters & coats are 25% off! See you at noon, loves!

Ladies and gentleman, welcome to @southgrandstl. The local time is 4 p.m. and the temperature is SMOKIN'! On behalf of the entire Parsimonia crew, we'd like to thank you for joining us and look forward to seeing you soon to snag this '50s-meets-modern ensemble.⁠ ⁠ Sweater in sizes S-XL. Ferocious '50s wool skirt size XS/S (25' waist).⁠ ⁠ ⁠ ⁠ ⁠ #fashionforeveryone #vintagestyle #1950svintage #creativecloset #dressforyourself #1950sstyle #vintagefashion #vintagemeetsmodern #styleisforever #comeflywithme #styleiswhatyoumakeit #parsimoniastore #loveyourstyle #letshavefun #vintageboutique #playdressupeveryday #dressvintagestyle #vintagestyleformoderntimes #retrostyles #fashionaddict #retrolife #modernclothingvintagestyle #springmood #feelingfabulous #shopstl #shopstlouis #explorestl #guidedstl #stlgram #vintagewear

The number one tip we can give you for finding vintage that fits your body type? Know your measurements!⁠ ⁠ We put the bust, waist and hip measurements on each piece in the shop so that you have a starting point for a successful foray in and out of the fitting room, BUT, because most of the clothing industry only puts sizing in terms of S/M/L or 4, 8, 14 (etc.), most women walk in not knowing any of their numbers (and who can blame them?!).⁠ ⁠ SO, we thought we'd put together a quick three-part post series over the next few weeks that talks about how you can take some tailor's tape and get to know your body better, and tonight we start with: your bust.⁠ ⁠ -----⁠ ⁠ To get accurate measurements, there are two things you must do: Start in your skivvies and always keep the tailor’s tape parallel to the floor.⁠ ⁠ To measure your bust, take the beginning of the tape in one hand and, with your other hand, grab the tape and bring it around your back at chest level. Bring the two ends together at the fullest part of your chest. The number at which the two ends meet is your bust size.⁠ ⁠ For this last part (and this will go for ALL three measurements!): No need to pull the tape tighter and tighter to get a smaller number. You're lovely the way you are.⁠ ⁠ * Side note: You can find tailor's tape at most local craft/fabric stores. Photo by @sandygtz